For all of us at cco magazine, 2016 felt like the year content marketing really grew. The year that marketers turned from doublers carefully testing new channels and tactics to confident practitioners focused on quality over quantity. Our magazine focuses on topics that make marketers better more efficient, more creative, […]
Are you battling fomo with a killer virtual reality app that turns the shopping experience into a spooky garden of delights for consumers to explore have you budgeted for a new blockchainbased loyalty program or celebrityhosted influencer network that promises viewers fame and fortune in exchange for continued engagement dont […]
I cant help but thank the cmi community and all the tips ive learned over the course of this year. I always get a lot from the community, but I want to give a special thanks to the content marketer of the year finalists. All of these individuals offer us […]
Have you made a foolproof plan to get alexa, siri, cortana, or google home devices to speak your brands praise when customers ask for advice are you battling fomo with a killer virtual reality app that turns the shopping experience into a spooky garden of delights for consumers to explore […]
2016 is almost over Well, it was an eye opener for many of us. It certainly shows that we can all stand to learn more about ourselves, our viewers, and the world in which we operate as marketers. If we face marketing challenges and want to move our business forward, […]
Who is perfect no one, this is a common dialogue I have with my daughter when she makes a mistake, as we all do. I love trying to be the best version of myself instead of trying to be perfect. Of course, the same goes for marketers. No one is […]
Properly packaged innovatively promoted and solid content is all it takes to create a blockbuster content marketing program. You know it and I know it. But what is that mysterious xfactor of highly viral content that makes it ridiculously popular obviously, it’s a combination of many factors that depend on […]
Before I begin, I want to say, thank you, internet, for creating countless professions that wouldn’t exist without you web designer, app developer, seo, and of course, content marketer. Many roles are suitable for both creatives and techies. Digital careers are relatively new and exciting for both employees and employers. […]
Cmos want to automate as much content manipulation as possible and believe that achieving scale is a matter of deploying the right platforms and tools. Result proliferation of platforms. According to chief martech founder scott brinker, the number of marketing technology solutions has doubled since 2015 and will soon exceed […]
As a content creator you know the painstaking task of perfecting a single piece of work. Audience research, topic sourcing, planning, collaboration, editing and revision, and sourcing reliable data to back up your ideas are time consuming tasks. I used to spend a lot of time creating, producing, promoting and […]
Let’s be honest no one likes flub, especially when it comes to content. There are few things worse than coming across a clump of copy stuffed with nasty, flabby, worthless words that dont need to be there. They are distracting and alienating, and that alienates your readers. Get rid of […]
During my recent content research, I came across the ultimate social media marketer quiz. This quiz has three questions: how many shares did the quiz get, how many people watched the quiz, how many sites are linked to it, the answer is almost 8,000 shares, 5,500 views and zero links. […]
As content marketing grows in popularity, marketers and business owners are generating ideas about what everyone should do. Despite the wealth of data on b2b and b2c content marketing, some unrealistic expectations are still set. And, unfortunately, the reality is quite different. Expectation 1: create great content i’m not going […]
If you’ve seen cmis 2017 benchmarks, budgets, and trends survey, you may have noticed that the content marketing industry is growing. In fact, 28 of b2b marketers and 30 of b2c marketers say their programs have reached an advanced or mature progression stage. This is the point where their efforts […]
The first thing that struck me about Denise kadilaks talk at content marketing. World was the title, how to document and design your content strategy. We hear over and over that content strategy should be documented, but is it designed what does it mean to design a content strategy why […]
Even in this day and age of visual content, one word often strikes fear into the hearts of content marketers. It’s an infographic. Adding series after infographic sounds insane to newbies. How can you collect stats and convey a clear message while looking good on set don’t panic, creating an […]
Maybe you have two separate blogs dealing with two elements of your overall business. Maybe you are rebranding your business and need to rebrand your blog. Perhaps you recently acquired another company and want to incorporate their blog into your own. Alternatively, you may need to purchase a domain related […]
At the ripe old age of 28, Larry King found his first job interviewing people on the radio after years of odd jobs at a small radio station. But he wasn’t sitting in front of that famous earth backdrop or interviewing world leaders, as he would later do on cnn. […]
No matter what kind of business you have, you’ve probably wondered how you can get your content going viral. I see it all the time in content from other companies. They start small and suddenly become huge for some viral videos. Videos are more likely to be viewed than other […]
Write for users, not search engines” remains a tenet of content marketing. In fact, smart content creators write for both. Quality content is interesting, informative, original, and contains your keywords, which ultimately leads to more visits and helps you achieve your reason. Quality content naturally builds links, which increases your […]
Despite the growing popularity of agile marketing and the fervent evangelism of early adopters, most marketers remain at least a little confused. Questions are expected. Why because the basic agile modus operandi is fairly simple, to release work quickly, learn from its performance, and adjust accordingly. Agile teams need internal […]
Where should content marketing leaders go to refuel and update their content marketing programs? Having conducted hundreds of customer interviews on behalf of our clients over the years, we have found that raw, unfiltered customer perspectives provide powerful new insights. I’m not talking about collecting the voice of the customer […]
I dont keep a running score, but I do write about 300 articles per year between posts on my personal and company sites, plus columns on business media sites like inc., entrepreneur, and forbes. . Managing this effectively is not easy. I’m pretty sure that if I just wrote what […]
One of the most influential authors in my personal and career journey is napoleon hill. Napoleon Hill’s classical thoughts were first published in 1937. Now, in the books 82nd year, mr. Hills lessons are still highly relevant and valuable. I had the opportunity to dust off a copy of Think […]
If you werent responsible for your media relationships, the media youve acquired might look the most intimidating or unreachable, but it really isnt. Acquired media is one of the most costeffective ways to increase brand awareness and hopefully increase sales. Today, however, given that word of mouth is more effective […]
No longer the realm of ultra early adopters and video gamers, virtual and augmented reality are ready to take off in the next 24 months. “We are seeing the quality of vrar technology that can move this from niche use cases to ubiquitous devices like smartphones,” Goldman Sachs research wrote […]
Every year, many content teams are asked to deliver more and better content with the same staff and budget. In fact, 73 of b2c marketers said they plan to produce more content in 2017 than they did in 2016. But here are three basic tips for increasing production without burning […]
