It is the frustration of many a marketer who keeps up with the social media of his or her organization: you constantly have to go after all the content yourself. You ask your colleagues for input, you send reminders and in the end you are largely doing it yourself again. Recognizable? Time to give it another go! With these 5 steps you will involve your colleagues in creating content for your social media channels.The customer UAE Phone Number service people, the account managers, the office staff, the salespeople: they know better than anyone what is going on with your customers. What problems do they have, what keeps them busy? And so: what can your company help them with? That produces interesting and relevant content. Now all you need to do is surface them so that you can post those stories on your social media channels. With these tips you will succeed!
Schedule a ‘what’s in it for me’ meeting
Invite your colleagues to a kick-off meeting. As always UAE Phone Number your colleagues will also want to know: ‘what’s in it for me’? So don’t forget to mention that!Explain to your colleagues how social media can support their work. That it is a way to get fun, new assignments because you can focus specifically on the target group you prefer to work with or for. That they work on their personal branding with articles in their own title . It’s great to see the interaction that arises. In short, get excited!
Get your colleagues moving
This is the most challenging step. Because planning is fun, UAE Phone Number but now you have to get your colleagues to act. Sit together with people who are eyes and ears out. Make an inventory together which topics are of interest to your target group. What is going on with customers or suppliers? What are frequently asked questions? (This way you immediately discover how well your organization is aware of the perception of your customers.)With good questions you can ensure the right direction and speed up the conversation. With the output of this meeting, the first colleagues will start writing a blog, for example.