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Before your appointment, make sure that the customer knows what the intention is and what you are looking for. For example, do you want to know certain figures to be able to properly outline the before and after situation? The customer must know this in advance in order to have them ready Pakistan Phone Number during your arrival. In addition, it is important that the customer knows what to expect. Who are you coming with? How long does the conversation last? What happens to the content? What kind of photos are taken? Etcetera. Make sure the customer is well briefed. 4. Agreements about the use of the content Make agreements about the use of the customer case. If you Pakistan Phone Number  are not transparent about this, customers sometimes become nervous. Sometimes a simple ‘you get to read and see everything before we publish’ is enough.

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But if it concerns more sensitive information, you can use a disclaimer, for example. You want to avoid a discussion at a later stage about which material you can use and where. This is at the e Pakistan Phone Number xpense of the customer relationship. People drink coffee during an interview to write a customer case The interview 5. Take your time It sounds very obvious, but put the customer at ease first. As a marketing or communication professional you can also damage the customer relationship. In any case, ask your colleagues in advance whether Pakistan Phone Number  there are any special features that you should take into account during your visit to the customer. When you arrive at the customer, first take time for some small talk. What I always find an accessible way to get to know each other is a short tour.

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That shows that you are interested in what they are doing, the customer can talk about something they already know and thus has the time to feel comfortable with you. An additional Pakistan Phone Number advantage is that you are not so forced to sit opposite each other at the table. That makes me very nervous myself. Also read: Social media guidelines for your team: share what is allowed 6. Technique in order Make sure your phone is charged, check whether the app you use to record the conversation is working properly, whether the batteries of the video camera are charged, etc.

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