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Elke Wiss published her book Socrates on Sneakers in March 2020 , a philosophical guide to asking good questions. The book became a bestseller and came in at number 1 in Managementboek, was nominated as Best Spiritual Book 2021 and received a lot of media attention. The result is that almost 80,000 copies have been India Phone Number sold and that counter will continue for a while. This is an exceptionally great success for a Dutch non-fiction book. The marketing of the book therefore already started while writing, because already during writing she shared a large part of the content of the book and shared experiences during the writing process. She India Phone Number did this through blogs and social media posts, among other things.

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She received many reactions to that content, which she could partly use in her book. She also made a website for the book, with several free downloads. All in all, before, during and after the launch, something about her book could be found in many places. In a podcast interview she even India Phone Number  mentioned t hat she might have shared everything in her book for free socrates on sneakers Give more away! That is daring, but this approach has brought many people into contact with part of her book and they got a first impression. Almost like leafing through a book in a bookstore, but now at home. Companies (and authors) are often afraid that they will ‘give everything away’ in their content if they share a lot. But that fear is rarely justified. Certainly in the case of a non-fiction book you can safely give away ‘everything’.

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Nobody sees everything or goes looking for the entire book in the form of free blogs and posts on social media. By sharing the content extensively, you help the marketing of India Phone Number  your book. With these sales figures, Elke Wiss has shown how well this approach works. Inspiration and lessons from extraordinary content So what makes content extraordinary? Sometimes that is your budget and/or access to special content and resources. But if you don’t have one, look: Which tactics you can use that others do not yet use. What is the missing statistic in your industry? Do you dare to share all the knowledge that is in-house completely publicly? Can you come up with something of your own and apply it very consistently? Whether they are inhakers or a specific format that is still little used.


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