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At number 1 in Google. We all want it, but it’s cheap. If you already know that you will not reach that number 1 position, how do you use SEO to achieve something with it? 15% of monthly searches in Google are new New on Frankwatching The future of social media is open and decentralized like Bolivia Phone Number this New social app BeReal is growing explosively: this is how it works for 10 tips & 10 tools for organizing communication work vr Intertoys’ strategy: TikTok, kidfluencers & focus in communication do As a marketer, you need to know this about the customer data model do Chantal Smink advocates horizontal SEO. She explains in detail why this can be a smart SEO Bolivia Phone Number strategy in ‘The SEO and Content Strategy Handbook’. But let’s start at the beginning: what is horizontal SEO? This involves ranking as broadly as possible on as many different searches as possible. After all, there is much more searched for in Google than keyword tools tell us.

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For example, did you know that 15% of searches are new to Google every month? That is interesting for you to know, because… so we all manage to keep entering new Bolivia Phone Number search queries into Google. They could be short tail searches of one or a few words, but Google should know all of those by now, right? Chances are that these are mainly searches that are longer and more specific. these new searches cannot be found beforehand in keyword tools. we may never reach a point where we only see familiar searches passing by.  Google seems to handle about 5.6 billion searches a day, Smink says in her book. If 15% of that is new, that means 840 million searches per day. Suppose Bolivia Phone Number the Netherlands had a 1% share in this, then that would still be 8.4 million searches per day about which Google has little or no information.

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There are opportunities! No keywords as a starting point, but topics Tools such as the Keyword Planner are mainly developed for SEA campaigns: on which keywords can companies buy Bolivia Phone Number advertisements? SEO specialists often also use the tool, but Smink questions its reliability. She gives an example of the tastiest French white wine. According to the Google Keyword Planner, there is no search volume. You will only know for sure if this is really correct if you make a content item about it. Most likely there will be traffic coming in. Not via the search Bolivia Phone Number term ‘tastiest French white wine’, but on all kinds of combinations thereof. Think of specific French wines, grape varieties, regions or châteaus. In an article about the tastiest French wine, it makes sense that you tell about it. In horizontal SEO, keywords are not the starting point, but topics.

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