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There is a shortage in almost all sectors. That is why in organisations, captivating and retaining employees is just as high on the agenda as recruiting new employees. There are currently four different generations working in the labor market and the fifth generation is on the way. All these generations have Austria Phone Number been given beautiful names: from baby boomers to pragmatists and from millennials to generation Z. It is up to the employer to captivate and bind all those unique people, with their unique wishes and typical generational characteristics. Because you can not only set up a tree about generation management, but an entire forest, we have focused on Austria Phone Number internal communication. How can internal communication help to ‘fascinate and bind’ employees? In order not to get lost in the ‘generation management forest’, we spoke with generation Y (millennials).

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This generation was born between 1986 and 2000 and in many organizations it is the youngest generation in the workplace. Experience experts (millennials) Christina, Hester, Tim, Anne and Naomi tell us how they view ‘ensuring and binding’ and what an organization should and should not do. In addition to the ‘Y’s’, we also spoke with occupational and organizational psychologist Geertje Peneder of Generations Inc. It became instructive Austria Phone Number conversations about fascination, binding and need: the 3BS! Get to know the internal drivers “For the young generation, preconditions such as salary are often not the most relevant,” says Geertje Peneder.

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“It’s important, but it’s even more about connecting with Austria Phone Number the internal drivers. Only in this way can you find and maintain the connection with this generation. Variety is a good example of an internal motivation that consultants, among others, can connect well with. Seeing many different customers is a Austria Phone Number motivation that appeals to young people.” Naomi: “Personal attention to my growth is important to me.” But what are the internal motivations of this generation? For Christina, learning and development is more important than salary. “The step from training to the work field is a big one. You don’t have some knowledge when you just start working”, adds Hester. “It’s nice to watch with senior colleagues and to learn and gain the necessary experience in this way. Both professionally and organizationally.

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