Event marketing is again at the top of every CMO’s priority list. The reasons are simple – traditional TV commercials no longer cut it, audiences are tired of mass directed emails and paid social media ad campaigns. People want something Russia WhatsApp Number List with a touch of personal experience. Why not? Even their experience of browsing TV series and movies is personalized. People can pick up watching where they left off, and they can even get recommendations based on their movie-watching history on Netflix. In short, 21st century technology spoils us with the availability of customizable options.
This Is the Need That Experiential Marketing
Russia WhatsApp Number List campaigns can fill. Event marketing has changed the modern marketing and advertising landscape for the following reasons.These brand-sponsored events provide better experiences for brands and their Russia WhatsApp Number List customers.They open up treasure troves of data for all businesses, old and new.You get to see what your customers want from your business. Many companies go wrong when trying to create dazzling events. They divert their resources to making the event exciting, but they forget the outreach and connection part. Impressive events are not always the best solution. Your brand needs impactful events to increase its visibility. Here are some signs that your brand is doing event marketing right –
Before an Event, You need to Spread
Russia WhatsApp Number List the word on social media and popular media. Now you might think that 300 people clicked “Interested” on Facebook, which means the event will be a success. However, that might not be the case. Of the 300, how many are really willing to spend money on your products? How many existing customers are there? How many new visitors can become paying customers? It used to be that marketers would ask you to circulate survey forms and feedback forms. Right now, no one has time to fill them out. In fact, with enough persuasion, you can drive away the few paying customers you might have. You need to create a filtering mechanism while promoting your next game, festival or carnival on social media.