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A lot of content is pretty average. They are often blogs, videos and social media posts in a commonly used format. But sometimes you come across content that is extraordinary. Extraordinary in its size, depth or shape. Extraordinary content is difficult to copy and it doesn’t have to be. But you Greece Phone Number can see which lessons you can learn from it and which element or tactic you could apply yourself. Extraordinary content marketing… without special resources Earlier I wrote an article here with examples of extraordinary content . This often involved content that was created thanks to special access and possibilities. Such as learning invented languages ​​(Klingon and High Valyrian) at Duolingo, NASA’s alien content or Felix Baumgartner’s free fall from the stratosphere. Extraordinary content thanks Greece Phone Number to extraordinary means. It’s time to create a new list of extraordinary content. But with a slightly different approach.

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Because can you also create extraordinary content without extraordinary resources? After all, most of us don’t have access to special resources. Can you also create extraordinary content Greece Phone Number in another way? For example, by looking at the slightly different approach or tactics that others choose? Can you create extraordinary content without extraordinary resources? 1. Deloitte Insights As a content marketer, I know how much time it takes to write an in-depth and insightful article. So the more I looked at the Deloitte Insights website, Greece Phone Number the more my awe grew. Deloitte Insights is a website that shares insights, research and trends around 6 content clusters: strategy, economy & society, organization, people, technology and around 6 different industries. This under the motto ‘where ideas prosper’.

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Deloitte Insights. In addition to the website, there is a magazine that now has 29 editions, a podcast and an app. The content is also well shared on various social media platforms. This requires a gigantic effort. The colophon reflects that. It appoints 15 editors, 7 people who do the Greece Phone Number production, 6 people who promote the content and 19 people with other tasks. go. er. But. on. That makes me curious about the business case, because the ongoing costs of this content effort are undoubtedly not small (to put it mildly). Because Deloitte Insights has been around for a while, I assume that there will be sufficient returns. Revenues that go beyond added value and brand value. Also read: Reusing your content: 46 ideas to try right away What Deloitte does here well is that it unites the Greece Phone Number many topics that their customers are interested in into a comprehensive platform that addresses various topics and uses different content formats for this. This way everyone can consume that content in their own way. The scale at which Deloitte shares this content is enormous. In this way Deloitte actually becomes a publisher of large, broad subjects.

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