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We call the ‘hard’ conversions such as purchases or requests also macro conversions. Softer conversions such as session duration and videos view are call micro-conversions. Micro conversions don’t represent value yet, but give you a rough indication of how many people are Jamaica Phone Number orienting on your website. For example, you can add visitors with a micro-conversion to a remarketing list. Can I also keep track of other minute markers? Do you want to keep track of other durations? For example 15 minutes, or 60 minutes? This can be adjust in the tag ‘Script – Session Duration’. On line 15, enter a comma-separat list of minutes that you want to register in GA4: Adjust GA4 event session duration GA4 Adjust session duration events in the script. You are allow to track a total Jamaica Phone Number of 500 events with different names in GA4. Every minute marker you add to this list creates a new event and is therefore deduct from your credit.

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The data in Universal Analytics is therefore less precise. That’s why your data in GA4 probably doesn’t quite match that from your old property. What does this solution consist of? Here is an Jamaica Phone Number overview of all parts in the GTM container: Script – Session duration tag This script checks every second how long the visitor has been on the site. GA4 Event – ​​Session Duration tag The GA4 event sends the session duration in Jamaica Phone Number this format: session_duration_1min. You can of course adjust this to your own liking.

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Event – ​​Session Duration trigger By default, this trigger fires after 1, 2, 3, 5, 10, and 30 minutes. You can deviate from this, this can be configured in the script tag. dataLayer – Session Duration Jamaica Phone Number Minutes Variable This variable returns the session duration in minutes. Can I also use the session duration conversion in other Analytics tools? Secure! The session duration comes through in the dataLayer as follows: Session duration in the dataLayer Session duration in the dataLayer. Someone with skills in Google Tag Manager can therefore also convert this solution to other Analytics programs such as Piwik or Matomo. Does this Jamaica Phone Number solution place cookies? Yes, this solution uses a first-party cookie called ‘ga_session_duration’.


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