In fact, in recent years, trendy play is moving from the niche to the public, and the concept of the trendy play economy has been continuously extended. Although TOP TOY is a new force in trendy play, it cannot be ignored that it plays an important role in actively promoting trendy play culture. “We mainly promote and popularize the trendy play culture from the three dimensions of people, goods and fields.” Sun Yuanwen said. First, around “people”. TOP TOY basically covers all age groups. “For trendy games like Blind Box, our male to female user ratio is roughly and we also have about 20% of young users.” He revealed.
Because many years ago, Chaowan was more active in the niche circle. “Thirty years ago, the proportion of women wearing makeup was relatively low. In the minds of many people at that time, generally only actors would wear makeup, but now there are very few women who go to the street without makeup.” The market is much like the makeup market of thirty years ago.
The gradual awakening of the trendy play market has also given more opportunities to the latecomers in the trendy play market such as TOP TOY.
It Is Undeniable That It Is Not Difficult For Top Toy To Open A Store
According to the “Frontline of Entrepreneurship”, since opening its first store, TOP TOY has opened more than 80 stores in more than 30 cities across the country in less than a year, and quickly Turkey Email List deployed in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Chongqing, etc. The main core business districts of many first- and second-tier cities have entered Lhasa in the form of offline retail machines.
In this regard, Sun Yuanwen said that the speed of TOP TOY’s store opening since its establishment is not an exaggeration. Instead, due to the repeated epidemics in the second half of this year, it intentionally controlled the speed of store expansion.
The Strong Expansion Ability Of Top Toy Is Also Related To Its Team Genes
According to Sun Yuanwen, most of the main creative members of TOP TOY were born in offline stores, and the advantages of opening stores accumulated by MINISO over the years have also made the team even more powerful. “We have business dealings with 3,000 core business districts across the country, so it is easy for us to connect, and it is not difficult to open our own stores in the business districts we want to settle in,” he mentioned.
In this way, after a year-long blind test, TOP TOY took some detours, but also gained valuable experience: for example, shopping malls with mostly young people or with more trendy elements that young people like are more suitable for TOP TOY; because there are building blocks Some family business districts are also very suitable for TOP TOY; not only first- and second-tier cities have opportunities, but also third- and fourth-tier cities. “The sales of the company’s stores in some third- and fourth-tier cities have exceeded our expectations.” Sun Yuanwen revealed.