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Almost every passive sentence has an active counterpart. If you can’t find an active alternative, you should just use the passive form. We’ll discuss some examples in the next paragraph. Another aspect of Internet thinking is iterative thinking, which Paraguay Mobile Number is to continuously improve and update one’s own products according to the user’s preferences. This means constructing an image of what happens takes a tiny moment longer. Again, these moments can easily add up if you overuse the passive voice. Even this unique sales proposition is the brand DNA.

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Sometimes, using the passive voice can be the only logical way to word a sentence. Mostly, this occurs when the actor is unknown or irrelevant. To illustrate this, let’s look at an example I used in the first paragraph of this very text Unless the Paraguay Mobile Number brand image needs to be upgraded, There is no identifiable actor here, nor would he or she be relevant. After all, we’re talking about a general action here, not a specific one. Any alternative active sentence would be less clear and concise than the passive sentence I wrote, so it’s the best option available. Innovation of Marketing

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Let’s explore why the passive form demands more effort. As I told you before, the basic active sentence structure is quite consistent and logical in English. The passive voice turns this all the way around. You first read what was affected. Then you read Paraguay Mobile Number what happened to it. You discover who or what was responsible only at the very end. This sequence differs from how we usually make sense of events. In the word-of-mouth era, the dissemination of UGC is credible. If consumers like products, Willing to speak for the company, do not need the company to advertise.

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