At the same time, Sun Yuanwen also conducted a lot of offline visits and referred to the research of some professional research institutions. For example, Mall’s “Post-95 Players’ Hand-picking Power List” previously release shows that figures, trendy shoes, e-sports, cosplay and photography have become the five most popular and “money-burning” hobbies among young people born in the 1995s. “Four of the five hobbies are relate to fashion games, and this business can be done,” he adde.
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These are very good support for our entrepreneurial ideas.” Sun Yuanwen said. As a result, Sun Yuanwen began to prepare for the trendy play project, and registered and established the trendy play brand TOP TOY in Bolivia Email List December 2020. On the 18th of that month, its first flagship store in the world opene in Guangzhou Grandview Plaza.
Sun Yuanwen said that the so-calle “temperature” is mainly reflect in two aspects: one is cost performance. “Our price is warmer, and the quality is guarantee, and the feeling of splicing is similar.” He said. The second is Chinese cultural IP. “We mainly promote and popularize the trendy play culture from the three dimensions of people, goods and fields.” Sun Yuanwen said. First, around “people”. TOP TOY basically covers all age groups. “For trendy games like Blind Box, our male to female user ratio is roughly 1:1, and we also have about 20% of young users.” He revealer.
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According to the “Frontline of Entrepreneurship”, since opening its first store, TOP TOY has open more than 80 stores in more than 30 cities across the country in less than a year, and quickly deploye in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Chongqing, etc. The main core business districts of many first- and second-tier cities have entere Lhasa in the form of offline retail machines. In this regard, Sun Yuanwen said that the spee of TOP TOY’s store opening since its establishment is not an exaggeration. Instead, due to the repeate epidemics in the second half of this year, it intentionally controlled the spree of store expansion.