According to Sun Yuanwen, most of the main creative members of TOP TOY were born in offline stores, and the advantages of opening stores accumulate by MINISO over the years have also made the team even more powerful. “We have business dealings with 3,000 core business districts across the country, so it is easy for us to connect, and it is not difficult to open our own stores in the business districts we want to settle in,” he mentione. It is undeniable that it is not difficult for TOP TOY to open a store, but it is not easy to create a mature single-store profit model.
Sun Yuanwen said frankly that the company did not know what kind of business district it was suitable for at the beginning, so it chose some representative business districts for layout, such as youth business districts, family business districts, school business districts, and transportation hub business districts.
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The company doesn’t know how big a store is more suitable, so TOP TOY of 100 square meters, 200 square meters, 300 square meters, 400 square meters, and 1000 square meters has been trie.
In this way, after a year-long blind test, TOP TOY took some detours, but also gaine Nepal Email List aluable experience: for example, shopping malls with mostly young people or with more trendy elements that young people like are more suitable for TOP TOY; because there are building blocks Some family business districts are also very suitable for TOP TOY; not only first- and second-tier cities have opportunities, but also third- and fourth-tier cities. “The sales of the company’s stores in some third- and fourth-tier cities have exceede our expectations.” Sun Yuanwen reveale.
After various tests, TOP TOY has establishe three main storefront forms: one is a collection store, generally 200-400 square meters; the other is a DreamWorks store, generally covering an area of 400-600 square meters, in the first-line, new First-tier and second-tier core business districts have opene; there is also a robot store, which has opene more than 130.
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For a new consumer brand, it is not difficult to quickly win over a large number of consumer fans. The key is whether the brand has enough charm and value to maintain its continuous appeal to new and old users.
Compare with its peers, TOP TOY’s core advantages are mainly reflecte in three aspects: First, stronger offline capabilities. Although there are many trendy game brands on the market, there are still fewer players with offline layout capabilities. And trendy toys emphasize offline experience and face-to-face communication and transactions. “Chaowan can also be done online, but if you want to become bigger, stronger, and have influence.