Compared with its peers, TOP TOY’s core advantages are mainly reflected in three aspects: First, stronger offline capabilities. Although there are many trendy game brands on the market, there are still fewer players with offline layout capabilities. And trendy toys emphasize offline experience and face-to-face communication and transactions. “Chaowan can also be done online, but if you want to become bigger, stronger, and have influence, you must also have offline channels.” Sun Yuanwen analyzed. Second, stronger supply chain capabilities. TOP TOY stores are not pure collection stores. Of course, it is not impossible to overcome the above-mentioned common challenges. TOP TOY provides a sample for the industry. “We want our product to have both diversity and a moat,” he said.
It Intentionally Controlled The Speed Of Store Expansion
Third, deeper user understanding. TOP TOY has more user data and has more patience to understand and understand user needs. “What we want to do is not a product brand, nor a channel brand, but a Czech Republic Email List consumer brand.” Sun Yuanwen said. According to the “Frontline of Entrepreneurship”, TOP TOY has reached cooperation with most of the world’s top IP operators and original studios such as Disney, Marvel, Bandai, Queen Studios, etc., and completed the establishment of more than 400 high-quality supplier systems. And TOP TOY has released exclusive IP such as BUZZ, Twinkle, Tammy, Yoyo, etc., and explores and supports more independent studios and designers to enhance the power of exclusive IP.
Establishment Is Not An Exaggeration Instead
He mentioned that TOP TOY will create a special store area for studios and agents to help them with product promotion and publicity. The company can also get some rebates or incentive policies in the cooperation. So, how does TOP TOY achieve mutual benefit and win-win with IP parties, suppliers, channels, studios and designers? Mutual benefit and win-win results are based on the value of both parties.” Sun Yuanwen said that TOP TOY can provide offline exposure opportunities for partners, and the latter can bring IP empowerment to the former.