Improve Your Keyword Targeting Avoid the Wrong Keywords

Looking to take your search engine optimization (SEO) strategy to the next level? If so, then it may be time to refine your keyword research and keyword targeting. Specifically, choosing the right keywords to target in your content marketing can boost your rankings on the search engine results pages (SERPs). It can also drive traffic …

10 SEO Tips to Get on the First Page of Google

To ensure your company’s success, having the best products and services in the world is not enough; you must make sure people can easily find them. That’s where dominating Google SERP results becomes crucial. Unlocking these top first-page SEO tips will not only get you noticed but also propel you ahead of the competition. What …

A Beginner’s Guide To Optimize Your Page For Local Sales

Google Search and Google Maps have become the two favorite Digital Marketing tools for small companies. The reason is simple: digital transformation turned the internet into a powerful ally for anyone looking to attract customers and build strong relationships with them. If we type “IT store + CITY” or “Pizza near me” in Google Search, …

A Step By Step Guide To Build The Perfect Persona For Your Business

In order to effectively communicate with your audience, you must first identify who your ideal customer is by creating quality buyer personas.To achieve this objective, and accurately reach your audience, you should start by building a buyer persona, also known as a persona. Creating it is the basis of a Digital Marketing strategy. Buyer Persona …

A Brief History of Content Marketing And Why It’s Taking Over

Embark on a journey through time to explore the fascinating evolution of content marketing, stretching from the late 1800s to the digital era of today. Unveil the power of high-quality content strategies and how they can elevate your online presence, engage your audience, and establish your brand as an authority in your industry. Join us …

15 Digital Marketing Examples to Inspire Your Strategy

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. We are sure you know that. But it is also a really broad concept, with plenty of different tools and approaches to turn theory into action. How can you use it in a way that amazes your audience and makes …

Use a Content Delivery Network Cdn

A content delivery network (CDN) is a distributed server system that delivers content to users based on their location. For example, let’s say your website is hosted in the United States, but you receive visitors from all over the world. A CDN can help deliver content to these visitors quickly by routing to servers closer …

Best Practices for Hosting on AWS

Hosting your website on AWS is one of the best decisions you can make for your business. In addition to being highly scalable and reliable, you also get the added benefits of security and compliance. But when it comes to hosting a site, “you don’t want to just set it and forget it.” There are …

Different Types of Paywalled Content Models

Some basic content is available for free, but you’ll need to pay to access more in-depth premium content. This model allows users to sample content before deciding whether to subscribe. An example of a freemium paywall is the Guardian, which offers some articles for free. However, you’ll have to pay $30 per month for premium, …

SEO for membership sites with content behind

If you’ve decided to introduce a paywall to your website, congratulations! Now you have the opportunity to generate additional revenue from your content. More and more news websites are choosing this monetization strategy these days. Popular sites such as FT.com, independent.co.uk and theathletic. have been using this subscription model for many years with great success. …

Guide to Email Marketing Tools for Ecommerce

Email marketing is one of the best ways to grow your online store . It’s a great way to increase sales by generating leads , nurturing them, and strengthening relationships with your customers. Plus, for every dollar you spend, you earn $42 . Obviously, email marketing requires a lot of effort and there is a …