Digital transformation forces companies to change business strategies and adapt to new market realities in order to meet customer demands. Customers today demand relevant and engaging personalized content that takes into account their tastes and interests in real-time, anywhere and in real-time through any medium. To keep up with this […]
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Participants are more tenacious about the credibility of digital events. In other words, ignoring preparations for digital events could cost it. That’s why its preparation must be flawless, even if it requires less resources and time. Apparently, most material constraints are gone. You no longer have to worry about the buffet, what to buy […]
Natural citations, or SEO, is one of the 6 levers of digital marketing, and it covers all the techniques used to improve a website’s page’s position in search engines. This includes: the technical aspects of your website (Technical SEO), the optimization of each page (SEO On page), and various actions to […]
So that’s a great call to action, thank you Laurent. So I started researching what you can do with LinkedIn, and I hope to give you some interesting tips in this post. 5 Actions for Effective Directory[show] Take Care of Your Profile The first thing you need to do to […]
You can install it yourself, use it, and even give it away and/or modify it for free! A little history In the early 2000’s, it was difficult, if not impossible, to improve the site without modifying the main source code. Matt Mullenweg then designed WordPress to fill this void. In […]
This tool from Google can help you improve your local natural references, improve your electronic reputation and grow your business. That’s why no matter the size of your business, The Complete Guide you must have a GMB account and fill out the forms correctly. Don’t forget that 100% of companies that […]
It’s an ever-evolving discipline, and the rules are set by the giant Google itself. To maintain good citations on the results page, entrepreneurs and companies must anticipate changes and keep an eye on the latest developments in natural citations. This year, SEO trends were brought under the banner of user experience. Criteria related […]
One of the consequences is that customers become less loyal and more likely to switch from one product to another. Plus, it’s easy to submit comments on forums, the web, or Google to express satisfaction or dissatisfaction. The impact on your business can be beneficial or catastrophic. Assess Customer Satisfaction Faced with […]
Whether you’re a digital marketing expert or not, and whatever your profession (entrepreneur, blogger, web editor, etc.), I believe you’ve encountered white pages syndrome. If this is a real fear for writers, this question also applies to anyone looking to develop an inbound marketing strategy (in other words, an online content […]
Close other tabs, put your phone on silent, forget about your social networks for a while, and eliminate unnecessary work. Master the keyboard. Learn to type faster and use keyboard shortcuts instead of using a mouse. How to Write Your Blog Feel free to experiment with different working methods to optimize your […]
For Internet users in general, 3 Strategic Goals and your future customers in particular, being at the top of the search results page is a guarantee of quality. Obviously this is not always the case. But most Internet users—myself included—believe more in the results at the top of the Google search […]
This argument is probably reason enough that any business should value its customers’ reviews. But it doesn’t stop there. Nearly 95% of shoppers check online reviews before making a purchase. In this way, it might seem obvious that customer reviews can build trust in your brand and increase customer engagement. Also, when a business […]
Following this list can make your business visible on the Internet, especially if your “brand” is not yet well known. In fact, Google boosted the most well-known brands in search results. 10 Things You Should So let the opportunity be on your side by inspiring trust by optimizing your website. Table […]
Did you know that a high CTR has an effect on a web page’s ranking in the Google results pages? However, many entrepreneurs ignore organic click-through rates. As a reminder, organic click-through rate is the percentage of people who click on a search result to go to the page on the linking […]
Using one or more of these pieces of content can help you attract the right prospects and guide them down your conversion funnel. Know that the content you use to communicate with your target audience can be the key to converting prospects into customers or losing them to competitors. Laurent told me: […]
I’m sure you’ve heard of the infamous marketing email sequence? A well-constructed email can make you money or “automatically” generate leads. The famous sale email is know by expert as a “cash machine” email. Email Marketing Sequences This was the beginning of my conversation with Mélanie, our Audrey Angel, an […]
The tool you choose must have an extremely rich library of email templates. In fact, in the end, you’ll be sending multiple types of emails, such as: information and news, promotions, coupons, again, satisfaction surveys Check out Mailchimp’s library to see what I mean by the library of bundled email tools. I […]
Their location and your location are changing daily based on different criteria of the Google algorithm. So, you have to be very vigilant and check your respective situations on a daily basis in order to stand out from the competition. Note: For this, choose software designed for daily website monitoring. Monitor the Quality […]
I remember in the old days, getting a website online was enough to set you apart from the competition, whereas today’s websites have life cycles of about 2 to 3 years. When was the last time you looked at your website? When I say look,8 Mistakes to Fix I mean look, double […]
Sometimes you need to assign a different author to an article than the person being mentioned. No need to copy paste all the text and then create another post with a different user account. In this guide, I will show you how to easily change the author of a post […]
I admit it’s a bit dated. But I think it must be worse in France, because by 2020, a third of SMEs will not have a website (source Affiliate Marketing News because well-optimized organic references can easily win visitors and thus win new business. In fact, from Visitors to search engines […]
SEO is a very opaque sector. In fact, Google discloses very little information about how its algorithms actually work. And for good reason, Google has released PageRank in the past. But this rating has prompted some SEOs to manipulate Google rankings. Either way, Google definitely still uses a similar score, it’s no longer public. This […]
From the Internet side, the operation of search engines such as Google seems to be very simple. You type your query into the search box, and in less time than it takes to say it, your results appear. Here’s the question I asked Laurent: “Google How It Works? Do you know how […]
Expressed as a percentage, ROI is a financial metric used to compare the revenue generated to the cost of content marketing. This is one of the most important measures of content marketing. In fact, it is directly related to the turnover generated. However, money is not the only indicator of a content strategy’s […]
Unless you’re positioning yourself in a very niche or overly competitive business segment, SEO optimization for an online business is critical to its profitability. Even though Shopify invests more today in helping its customers improve their SEO. You have to know its flaws in order to excel in organic citations. […]
The main goal is to optimize your paid search campaign (SEA), esp. Using SEMrush tools, you can easily: discover the advertising strategy and budget of its competitors, analyze the text content of competitors’ ads, translate advertising campaigns. All in all: 5 Frequently Asked Questions Given the amount of money invested in a […]
If your company provides products and/or services to other companies (B2B), the LinkedIn social network should be your platform of choice. In fact, in just a few years, LinkedIn has transformed from a directory of professionals to a go-to social network without the constant noise of other social networks. LinkedIn has become […]
