After talking about real estate crowdfunding, let’s talk about a platform that Ding Ge accidentally discovered that returns up to 10% to ordinary financial managers – Wangcaigu. Wangcaigu operates an online factoring financing business. For the supplier, it is a receivable. The supplier finds the factoring agent for short-term financing with the receivable bill, and Wangcaigu cooperates with Netherlands Phone Numbers the factoring agent to package the corresponding amount of the receivables into a wealth management product and sell it to the public. Without having even read the rest of the sentence, your reader can already guess what’s coming. In a way, transition words are the glue that holds your text together. Without them, your text is a collection of sentences. With them, the individual parts come together to form one whole.
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Using shorter sentences makes your text easier to read. And, readability is important for SEO. It makes sense if you think about it. Google likes to show (and people like to find and share) high-quality content, which is informative, nice to read, and easy to comprehend. As the Netherlands Phone Numbers example you’ve just read demonstrates, long sentences are more difficult to process. If a long sentence is followed by other long sentences, the reader might fail to understand the meaning of a text completely. That’s not the experience you’d like to give to your visitors.
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This fragment is a lot easier to read and more engaging. Shorter sentences make it easier to get your message across. And make no mistake: this is true for more advanced readers as well. Let’s use a more concrete example. Below, you see Text A and Text B. Text A contains no transition words. On the surface, Text B is the exact same, only we’ve added transition words to make it easier to read. It doesn’t matter. Clear and concise writing benefits everyone. Your content can be as complex as you want it to be. Your writing shouldn’t. Period.