The second change is the boom in mass media. Before the emergence of mass media, brands were spread by word-of-mouth. Think about it carefully, is there any difference? We often only know that this brand is famous, in fact, we do not know who Nigeria Mobile Number produced it. In the era of mass media, building a brand can only be achieved through repeated exposure, and word of mouth has become an auxiliary means, so the personal reputation of the producer is no longer so important for communication. So now the question comes again, why did personal brands suddenly re-emerge in 2014, and almost all the brands that quickly became popular are personal brands rather than trademark brands?
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In my opinion, this is a result of social media replacing mass media. In the era of mass media, the right to speak belongs to those with capital only. They can buy attention with money, while those without money can’t get attention. In the era of social media, the communication paradigm has fundamentally changed. The Nigeria Mobile Number of mass media has been replaced by viral communication, and money cannot buy enough attention. So what kind of content can go viral? Obviously not an advertisement in the era of mass media, no one wants to actively forward a commercial advertisement. In social networks
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Secondly, the passive voice uses a sentence structure which requires more cognitive effort. Your reader will spend valuable working memory on making sense of the sentence. This decreases the likelihood of you getting your message across. Social networks have brought us back to the era of word of mouth before the mass media in terms of communication paradigm, but the use of Internet technology has made the scope of word of mouth Nigeria Mobile Number farther, so the good era of personal branding has come. What personal branding does right I have said so much before, but the core is nothing more than expressing this meaning: the times are different, and the gameplay should also change. Some of the skills we learned from business schools and best-selling books may have become invalid in this era. In this section, I try to summarize what personal brands are doing right.