Orbit Media creates very targeted specific content that attracts many visitors thanks to the incoming links and the high position in Google. The entire site and the brand benefit from this. Now that is often the intention of content, but many articles only realize a few inbound links. What I think is extra smart is that they use the data they already have thanks to their customers. According to Crestodina, it is a matter of collecting and analyzing existing data by a SA. Is the searching visitor a potential customer for Orbit Media? However, I also see a ‘but’ with this approach. Because the articles that are now easily findable and visible are articles that focus on people who are Iceland Phone Number looking for certain facts and figures. These are by no means always people who need the services that Orbit Media provides at that moment.
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Online and offline content with Fungi Perfecti A product catalog is a product catalog, right? Well, not if you approach that catalog as a magazine publisher that also Iceland Phone Number reuses the content well. Fungi Perfecti. Fungi Perfecti director Paul Stamets took a different approach (and if you’re a Trekkie, his name might light up a little bit). But this mushroom catalog does much more than display the products and mushroom merchandise(!) in a catalog. In addition to products, it also contains articles with a variety of backgrounds, illuminating illustrations and recipes Iceland Phone Number accompanied by tasty photos.
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It is therefore more like a magazine than a catalog. But making such a catalog or magazine is labour-intensive, so it’s smart to do more with that content. So you see that Fungi Perfecti reuses content from the catalog, such as illustrations and product photos, on Instagram. The illustrations are also Iceland Phone Number animated into YouTube videos with explanations. What also makes me happy is that in many expressions there is a common denominator: interconnectedness . You see this concept reflected in different expressions in different ways. Reuse of content can be even better Incidentally, I see that opportunities are still being missed in the field of reusing content. Because if you interview an employee for a blog and have him tell you about his work, you can of course also share that content on other channels: in the catalog and on YouTube, for example. Curious about the catalog?