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Funding Circle, established in August 2010, is the first P2P lending platform in the UK mainly for small and medium-sized enterprises, and the loan volume facilitated through this platform has exceeded 270 million pounds. In China, some people call P2P for small and Saudi Arabia Mobile Number medium-sized enterprises as P2C (Person to Company), and some people call it P2B (Person to Business). Everyone is familiar with P2P, which is person-to-person lending. One end of Funding Circle is the borrowing needs of SMEs, and the other end is individual investors. There are many risks in P2P, I will not repeat them here

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At present, FundingCircle has a complete set of risk control measures for corporate borrowing. It has an internal risk model. Phew, are you still there? Did you notice your mind wandering off mid-sentence? Mine sure did. If yours did too, that’s because it’s difficult to process Saudi Arabia Mobile Number information that isn’t structured. Before you can wrap your head around the information, a new piece of information is already vying for your attention. That’s actually a big reason why we use periods. Periods actually say: “OK, this is the end of what I want to say, let that sink in before you continue”. Let’s rewrite this passage with shorter sentences.

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Using shorter sentences makes your text easier to read. And, readability is important for SEO. It makes sense if you think about it. Google likes to show (and people like to find and share) high-quality content, which is informative, nice to read, and easy to comprehend. As the Saudi Arabia Mobile Number example you’ve just read demonstrates, long sentences are more difficult to process. If a long sentence is followed by other long sentences, the reader might fail to understand the meaning of a text completely. That’s not the experience you’d like to give to your visitors. Nor does Google!

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