It would be naive to think that the metaverse is nothing more than a collection of online games. For an entire generation, your future customers, online games and virtual identities are a new way of life. In this online world they can be who they want to be, meet like-minded people and have fun that they can’t always find in the physical world. You can therefore be pretty sure that these target group(s) are willing to invest money in their Australia Phone Number digital experience. An entirely new and untapped economy is emerging. Think of NFTs , another hype word that has more to it than pure myth. These non-fungible tokens are simply digital services or products that are traded online. Like special Nikes for your metaverse personality? Online games have also been working with these types of tokens for quite some time.
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Again, not really that much news at all, beyond the myth lies a reality that is much closer than you might think. Also read: Metaverse explained through the virtual world of Roblox For the masses, the metaverse is still primarily a phenomenon that is difficult to fathom, which is far Australia Phone Number removed from current reality. Does your company target young people or other target groups that you could describe as innovators or early adopters ? Then it goes without saying that you will already be doing a lot of testing with AR/VR and metaverse applications. If you do not focus on these pioneers, then the metaverse is not (yet) something to get stuck into. The question is not whether the metaverse will become a structural part of our digital experience, but when it will become. Applications for the Australia Phone Number metaverse You don’t have to go all-in right away, of course.
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I think every company can put a toe in the water to feel the temperature. For example, consider the following applications. 1. VR content Try it out with virtual reality content. Use the available technology to give VR a role within your website or webshop in order to enrich the shopping experience. Think of VR modeling for the products in your webshop, for example, so that potential customers can try out your product in Australia Phone Number virtual reality. Not really rocket science , but a possible boost for your conversion. In 2017, for example, Audi already started using virtual reality within its dealerships. Audi virtual reality experience. Image via Audi. 2. Digital brand experience You can also apply VR and metaverse technology within digital campaigns, in which you really want to bring your brand to life. In a store you can create an experience that was difficult to match online until recently. But, times change. What to think of the recently launched ‘admire and wonder’ campaign of the Bijenkorf, for example.