A sustainable product is better for people, animals and the environment. You would say: it is not the story, such a product sells itself. Yet that is not self-evident. Marketers of sustainable products have an extra challenge: the price tag. With these tips you convince people to buy sustainable products and you make the price subordinate to the story. Tip 1: Answer the question: what’s in it for me? Get inside your customer’s head. In a China Phone Number world where people are constantly tempted to spend their money, it is challenging to stand out. The range is so great that consumers have the luxury of asking themselves: what’s in it for me ? As a marketer, it is important that you China Phone Number answer this in all communications.
Be transparent and reliable China Phone Number
Here is a good example of the sustainable investment platform Corekees. In these social posts, this brand convinces by directly telling the consumer what this investment yields. Example expression sustainable investment platform Corekees Source: Corekees Facebook page China Phone Number transparent and reliable As a brand you can say that you have a fair product and ask a fair price, but you must also be able to demonstrate this. So fact checking ! Your story must be clearly visible, have a solid content and, above all, be understandable. No difficult words, but a clear explanation about the brand, the people behind it and of China Phone Number course the product.
Tell a story China Phone Number
What exactly is sustainable about your company and China Phone Number your product? What does that fair price mean? Also don’t forget to show the correct quality marks. By being transparent, you create trust. Sample social media post from Tony Chocolonely’s with the story behind their sustainable products Source: Facebook page TonyChocolonely NL Tell a story If you’re not the cheapest, you have to have the best story. Let yourself be inspired by Moyee Coffee. This company wants to change the production and trade in coffee beans and takes their customer along with it. How? Among other things, by sending their story with every order.